Your Pricing Playbook is ready
This shows how to apply your charge-out rate properly — without losing work or guessing your pricing.
We’ve also sent this to your email so you can come back to it later.
Before you start:
Most businesses don’t have a pricing problem — they have a consistency problem.
Focus on how your pricing is applied across jobs, quotes and your team — not just the number itself.
Most business owners I speak to already know something’s off with their pricing.
The challenge isn’t just the number — it’s applying it consistently across jobs, quotes and the team.
Quick explanation:
Why most businesses can’t apply the “correct” rate.
If you want to test this in your business:
Use the Pricing Tool — it shows how this plays out across real scenarios.
Next step: Pressure-test your pricing
In this 20-minute session, we’ll go through your pricing, margins and structure — and identify where the gaps actually are.
Pick a time that suits you:
*Income and profit representations made by Brad Horan and Lucrature are aspirational statements only of your business potential. These results are not typical and results will vary. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results
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