How Derek Tripled his Profit in 45 days
Derek the plumber made 3.06 times more profit. He made more money with less work.
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All you need to maximize profit and win more customers.
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Designed for Tradie businesses with 3-30 staff. Like:
- Anthony waste-management, got 6x more profit.
- Igor commercial cleaning doubled profit.
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$71 million in profits to business owners over the last 15 years. My goal is to help you get the best result in the fastest time.
How Derek Tripled his Profit in 45 days
Derek the plumber made 3.06 times more profit. He made more money with less work.
-
All you need to maximize profit and win more customers.
-
Designed for Tradie businesses with 3-30 staff. Like:
- Anthony waste-management, got 6x more profit.
- Igor commercial cleaning doubled profit.
-
$71 million in profits to business owners over the last 15 years. My goal is to help you get the best result in the fastest time.
Maximize Your Results with
the Perfect Pricing Playbook™️
Avoid these 3 Common Mistakes
Watch the 1 minute 45 second video to avoid losing profit in your business.
- Mistake #1 - Don't set your price before understanding your costs.
- Mistake #2 - Avoid miscalculating your chargeable hours.
- Mistake #3 - Don't set your price solely based on your competition.
How Perfect Pricing Playbook™️ Works
Watch the 3.5 minute to see how focusing on customer outcomes can double (or more) your profit.
- Case Study #1 - Anthony's waste management business went from $1.2 M to $10M+ within a year.
- Case Study #2 - Derek's drain-laying business turned around from almost $0 to $20k a month in 45 days.
- How it works - Learn how to set your business apart from the competition, so you don't compete on price.
4 Simple Steps to Your Perfect Pricing
People don't buy price, they buy value.
- By focusing on value, you have happier customers, that means more sales and more profit.
- Create a Customer-Value based pricing strategy that fits your business.
Perfect Pricing is not just about setting a price. It's about creating a customer-value story.
Once you understand your customers' needs, you translate them into a powerful story that speaks to value you provide.
This sets you apart from your competition, attracts more customers, and allows you to charge better prices.
Customer Value
People don't buy price, they buy value!
Discover your customer-value and use it to craft your unique offer.
Beat the Competition
Understand your competition to learn your advantage.
Don't copy them. Beat them with a unique offer.
Pricing Strategy
Create a value-based pricing strategy aligned to your best customers.
Showcase value throughout your sales process.
Test & Refine
Test & Refine
Don't leave money on the table.
Test and refine your strategy until you hit that sweet spot.
How to apply the Perfect Pricing Playbook™️ to your business.
In this 3 minute video I'll walk through 3 practical steps of the Prefect Pricing Playbook™️.
These 3 steps show you how to; increase profit, attract more customers, and eliminate the fear that business owners often feel when they consider raising prices.
What clients have achieved
with the Perfect Pricing Playbook™️
I've helped over 638 business owners implement over 3,599 improvements, resulting in a staggering $71 million increased profits.
Waste Management Business Owner - more profitable business.
From 4 years of business pain to 5.56 times more profit i.e. from a $2.1M business to over $10M - in 7 months.
"Brad got my business. He increased profit and we achieved our best sales week ever. We've just launched a new service with an even higher profit. Brad has helped me get my motivation back in my business and I started to love managing the numbers..."
Anthony
CEO - Need A Skip Now
Plumbing/Drainage Business Owners
- about to quit business.
From no money and about to quit to 3.06 times profit
- in 45 days.
Now we have money in the bank and bought a new truck.
"Before working with Brad, we had no money, were stressed out, and about to quit our business to get jobs. Now we have money in the bank and a new truck.
We got our business Mojo back!
Derek & Kelly
Owners - Drain Ranger
Commercial Cleaning Business Owner - more family time.
From a flawed pricing model to 42% more profit in a few months. Reduced from 6 to 3 days a week to focus on other things
"A weight had been lifted and I could breathe again. Brad helped me realize my pricing strategy was flawed and losing money.
We reset the values and repriced without risking losing customers."
Igor
CEO - Cleaning Star
Overall Business Results
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More Profit
Results were confirmed with over 62,000 hours of financial analysis and 4,800 hours of business modelling.
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$71 Million
Over 3599 business improvements made resulting in and average of $135,000 a week more profit.
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Fast Results
Customers get 58% - 1300% more profit with results coming through in as little as 2 months.
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Guarantee
Results are Guaranteed, or We Work for Free,
Let me help you Achieve Results
Hi I'm Brad Horan, the "Business Growth Consultant". My I got into this business because of my Dad. He was a Tradie and business owner. Despite being an incredible |Tradie, he struggled with finance and managing profits.
His struggles drove me to go into finance and accounting to help Tradies succeed in business.
But after 10 years as an accountant focused on profit optimization, my clients were still in a constant battle with:
- Cash flow issues,
- Staff issues,
- Poor staff decision making, and
- Customer complaints
I knew there had to be a better way. I realised that business was about optimizing outcomes for Customers.
The Perfect Pricing Playbook™ is just one part of our growth framework. With over 10 years of testing success in both global and small businesses, it has delivered over $71M in growth.
I'm so confident this proven method can help you achieve the success you’re looking for in your business, I guarantee results, or I'll work for free.
How I wished I helped my Dad
FREQUENTLY ASKED QUESTIONS
Still have unanswered questions? Maybe these will help.
How do I beat cheaper competitors?
You might be worried about losing customers to cheaper competitors who offer similar or worse services. People don't buy price, they buy value. You stand out by offering a unique or better service that your customers value. Which means targeting a specific group of customers just like your existing best customers who have specific expectations that you deliver better than everyone else.
With the Perfect Pricing Strategy™️ you uncover your customer-value superpower and learn exactly how to position it in the market.
How do I handle customers who complain about my price?
They are not complaining about price, instead they do not feel they are getting adequate value. Focus on the value, not the price, of your service.
The Perfect Pricing Strategy™️ uncovers your customer-value, then the conversation becomes easy.
How do I make more money from my services without losing customers?
The answer is to use a price that makes you more money and makes your customers happy. You can use value-based pricing, which means charging customers based on how much they value your service. You can also use upselling, cross-selling, or add-ons to make your customers buy more from you and stay with you longer.
Note: The Perfect Pricing Strategy™️ does not automatically result in a price increase. We have improved sales and profit by lowering prices and doubling sales, creating new services, and repacking existing services to create efficiency. It is not a one-size fits all process.
How do I figure out what my customers are happy to pay?
The answer is to follow the Perfect Pricing Strategy™️ steps: Customer Research, Competitive Analysis, and Testing & Refining. Once you have the desired price point, we have a very controlled and precise testing regime that allows us to test and refine changes in a low risk manner to ensure you get maximum benefit whilst providing maximum customer happiness.
What's the catch? Why is the Perfect Pricing Playbook™ free?
There's no catch. The Perfect Pricing Playbook™ is free because Brad Horan's Dad was a Tradie and small business owner and he saw the struggles. Brad wants to share his expertise and help as many business owners as possible to create freedom from their business.
He believes that by providing value upfront, he can build trust and credibility with his potential clients. It's not as good as working directly with him but it's pretty close. Of course, Brad ultimately wants to attract clients where he can add even more value.
How do I know if the Perfect Pricing Playbook™ will work for my industry?
The Perfect Pricing Playbook™ whilst we have been having amazing success in Trades and construction businesses, we have also implemented this approach very successfully in other industries too everything from PIzza to Professional Services. If your not sure jump on a free call and we can hash it out together.
Will this pricing startegy really make a difference to my cash flow?
Yes, over the last 25 years we have delivered over $71m in more profit for businesses. Recent results range from 3 times to 8 times more profit. On average clients get 2.3 times more profit.
What if I need more help or have questions after downloading the Perfect Pricing Playbook™?
If you need more help or have questions after downloading the Perfect Pricing Playbook™, you can contact Brad Horan directly for a free consultation. He will be happy to answer any questions you have and provide you with personalized advice and guidance on how to implement the Perfect Pricing Playbook™ to your business. He will also show you how he can help you transform your business and achieve your goals with his proven process and guarantee. You can contact him by phone, email, or through his website.
